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The KEEP IT REAL Framework

Reliable, Ethical, Aligned, and Lived

Measure whether your brand is Reliable, Ethical, Aligned, and Lived, then create a practical plan to close the highest-risk gaps.

$97Course tuition
3Professional hours
70%Passing score
1Signed certificate
Enroll in Course 5 — $97View Applications
Who this course serves

Designed for real professional environments.

Leaders and supervisorsStaff teamsEntrepreneursNonprofit, community, and youth-program professionals
Learning outcomes

Participants will be able to:

  • Explain the four KEEP IT REAL standards.
  • Use evidence to score personal or organizational behavior.
  • Identify the most urgent reliability, ethics, alignment, and lived-value gaps.
  • Create measurable corrective actions and accountability checkpoints.
  • Complete the KEEP IT REAL Scorecard and Improvement Plan.
Course structure

Professional lesson sequence

The course combines book-based teaching, live or digital instruction, practical application, and measurable assessment.

  1. 1. Course Orientation and Framework Baseline

    Review sequential learning and complete a baseline REAL self-rating.

    Application: Complete the initial scorecard.
    15 min
  2. 2. R - Reliable

    Evaluate follow-through, response, delivery, communication, and consistency.

    Application: Score reliability evidence.
    25 min
  3. 3. E - Ethical

    Evaluate fairness, transparency, dignity, boundaries, consent, and protection of people.

    Application: Score ethical evidence.
    25 min
  4. 4. A - Aligned

    Compare mission, values, messaging, decisions, services, and internal practice.

    Application: Score alignment evidence.
    25 min
  5. 5. L - Lived

    Determine whether values remain visible under pressure, conflict, transition, and limited resources.

    Application: Score lived-value evidence.
    25 min
  6. 6. Evidence, Priority, and Accountability

    Convert scores into priority actions with owners, timelines, and proof.

    Application: Build the improvement plan.
    25 min
  7. 7. Scenario Lab and Final Assessment

    Apply all four standards to a complex organizational scenario.

    Application: Complete the scenario and quiz.
    25 min
  8. 8. Final Deliverable and Commitment

    Finalize the scorecard and 30-day accountability plan.

    Application: Submit the deliverable and earn at least 70%.
    15 min
Applications

Six ways participants put the course into practice.

These applications are completed inside the private course experience. Public pages show the learning structure without exposing the full paid worksheets.

Application 1

Reliable Scorecard

Score how consistently promises, responses, services, and commitments are delivered.

  • Reliability standard
  • Evidence
  • Score 1-5
  • Risk if unchanged
  • Improvement action
Application 2

Ethical Scorecard

Score fairness, transparency, dignity, consent, boundaries, and protection.

  • Ethical standard
  • Evidence
  • Score 1-5
  • Risk if unchanged
  • Improvement action
Application 3

Aligned Scorecard

Score the match between words, actions, values, mission, and audience experience.

  • Alignment standard
  • Evidence
  • Score 1-5
  • Gap
  • Improvement action
Application 4

Lived Scorecard

Score whether values are practiced in everyday and high-pressure situations.

  • Lived standard
  • Evidence
  • Score 1-5
  • Pressure test
  • Improvement action
Application 5

REAL Priority Matrix

Prioritize gaps by trust impact and urgency.

  • Gap
  • REAL category
  • Trust impact 1-5
  • Urgency 1-5
  • Priority rank
Application 6

30-Day Improvement and Accountability Plan

Assign actions, owners, evidence, and review dates.

  • Priority
  • Action
  • Owner
  • Evidence required
  • Check-in date
Required final deliverable

KEEP IT REAL Scorecard and 30-Day Improvement Plan

A scored, evidence-based framework review with priorities, corrective actions, owners, deadlines, and accountability checkpoints.

Submission standard

  • Specific evidence and examples
  • Clear action priorities
  • Assigned ownership or personal accountability
  • Due dates and success measures
  • Submitted before certificate issuance
Applied scenario

Real-world decision practice

A growing organization promotes collaboration and care, but leaders communicate late, staff report unfair decisions, the mission does not match daily priorities, and values disappear during conflict. Score the organization under R, E, A, and L, then identify the first four corrective actions.

Signature of Toni E. Washington-ShinnIndividual Course 5 Certificate3 professional training hours · 70% passing requirement
Assessment and certificate

Clear requirements. Verifiable completion.

10 Questions

Objective and scenario-based questions aligned to the stated outcomes.

70% to Pass

A learner must answer at least seven of ten questions correctly.

Deliverable Required

The practical application must be completed and submitted.

Signed Certificate

The certificate includes course title, approved hours, date, certificate ID, and Toni’s signature.

PreviousCourse 4
CurrentCourse 5 of 8
NextCourse 6

Do Not Just Say It. KEEP IT REAL.

Course 5 is the Academy signature framework course, helping participants measure and improve Reliability, Ethics, Alignment, and Lived values.

Enroll in Course 5 - $97Team Delivery