Course 1$97
Brand Beyond the Logo
Discover what people truly experience when they encounter your brand and learn why behavior creates stronger loyalty than appearance alone.
Primary deliverable: Brand Experience and Reputation Audit
Eight separately sold professional courses
Your brand is not just what you show.It is how you behave.
The Brand Is Behavior Academy™ transforms Toni E. Washington-Shinn’s book and practical framework into eight sequential courses for leaders, teams, businesses, nonprofits, entrepreneurs, after-school programs, and community organizations.
$97 per course2–3 professional training hours70% passing scoreIndividual certificateSequential access
Professional course system
Eight courses. Eight practical deliverables. One behavior-first brand journey.
Every course combines book-based instruction, Toni’s teaching, real-world applications, a final deliverable, a ten-question assessment, and an individual signed certificate after successful completion.
Course 2$97
Purpose Before Presentation
Clarify what your brand stands for so decisions, communication, partnerships, and behavior move in the same direction.
Primary deliverable: Purpose, Promise, and Alignment Statement
Course 3$97
Your Brand Lives in Every Interaction
Turn ordinary interactions into consistent experiences that build trust, respect, confidence, and loyalty.
Primary deliverable: Brand Interaction Touchpoint Map and Improvement Plan
Course 4$97
Integrity, Community, and Trust
Build visibility that is supported by integrity, ethical behavior, authentic community relationships, and the capacity to deliver.
Primary deliverable: Integrity and Community Trust Review
The professional standard
What every $97 course includes.
2–3 Training Hours
Structured instruction, guided application, assessment, and action planning.
Practical Applications
Six course-specific exercises that move the concept into real organizational or business practice.
70% Passing Score
A ten-question assessment aligned to the stated course outcomes and teaching content.
Signed Certificate
An individual certificate showing the course title, approved hours, completion date, and verification information.
All delivery formats
Learn independently. Train live. Build alignment as a team.
Self-Paced
Complete the course through the private learning portal.
Live Virtual
Instructor-led training through Zoom, Teams, or Google Meet.
In Person
Interactive facilitation for staff, leadership teams, and events.
Hybrid
Combine digital learning with live coaching and discussion.
Organizational Cohort
Assign courses, monitor completion, and train multiple participants.
Sequential access
Build the foundation before you broadcast the brand.
Course 1 is the required entry point. Each next course unlocks only after the prior course is completed, the required application deliverable is submitted, the evaluation is completed, and the learner earns at least 70% on the final assessment.
Review Applications & Deliverables1Brand Beyond the Logo2.5 hours
2Purpose Before Presentation2 hours
3Your Brand Lives in Every Interaction2.5 hours
4Integrity, Community, and Trust2.5 hours
5The KEEP IT REAL Framework3 hours
6Culture and Consistency2.5 hours
7Marketing, Reputation, and Realignment3 hours
8Activation, Impact, and Legacy3 hours
“A logo can introduce you. A website can describe you. A campaign can spotlight you. But only your behavior can build a brand people believe in.”
Toni E. Washington-Shinn · The Inner-City Guru™Begin with Course 1: Brand Beyond the Logo.
Price: $97 · 2.5 professional training hours · Individual signed certificate after successful completion.