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Course 7 of 8 · Sequential access

Marketing, Reputation, and Realignment

Build Before You Broadcast

Align what you promote with what people actually experience, strengthen the foundation before visibility, and realign the brand before investing in another makeover.

$97Course tuition
3Professional hours
70%Passing score
1Signed certificate
Enroll in Course 7 — $97View Applications
Who this course serves

Designed for real professional environments.

Entrepreneurs and business ownersMarketing and communications teamsNonprofit and community leadersOrganizations considering a rebrand
Learning outcomes

Participants will be able to:

  • Evaluate whether marketing reflects actual behavior and capacity.
  • Identify gaps between message, culture, service, and reputation.
  • Connect branding to impact as well as income.
  • Distinguish realignment from cosmetic reinvention.
  • Complete a Marketing and Brand Realignment Audit.
Course structure

Professional lesson sequence

The course combines book-based teaching, live or digital instruction, practical application, and measurable assessment.

  1. 1. Course Orientation and Marketing Baseline

    Assess what current marketing would reveal if amplified today.

    Application: Complete the marketing readiness check.
    10 min
  2. 2. Marketing Amplifies What Already Exists

    Examine marketing as a megaphone and magnifying glass.

    Application: Identify strengths and weaknesses marketing will amplify.
    25 min
  3. 3. Marketing Without Alignment Creates Confusion

    Compare messaging, customer experience, leadership, values, and gaps.

    Application: Complete the Say-Show-Do-Experience matrix.
    25 min
  4. 4. Branding for Impact, Not Just Income

    Define impact on people, community, culture, and future.

    Application: Complete the impact review.
    25 min
  5. 5. When Realignment Is Necessary

    Evaluate audience shifts, expanded services, mission growth, reputation restoration, and cultural maturity.

    Application: Complete the realignment readiness check.
    25 min
  6. 6. Realignment, Not Reinvention

    Return behavior, message, visuals, and culture to purpose and truth.

    Application: Build the Keep-Change-Stop-Start plan.
    30 min
  7. 7. Final Scenario, Quiz, and Deliverable

    Apply marketing readiness and realignment to a complete case.

    Application: Submit the audit and earn at least 70%.
    25 min
Applications

Six ways participants put the course into practice.

These applications are completed inside the private course experience. Public pages show the learning structure without exposing the full paid worksheets.

Application 1

Marketing Readiness Audit

Identify what marketing would amplify today.

  • Area
  • Strength or gap
  • Evidence
  • Visibility risk
  • Required preparation
Application 2

Say-Show-Do-Experience Matrix

Compare messaging and visuals with actual behavior and audience experience.

  • What we say
  • What we show
  • What we do
  • What people experience
  • Alignment action
Application 3

Impact Review

Evaluate impact on people, community, culture, and future.

  • Impact area
  • Current action
  • Who benefits
  • Evidence
  • Improvement
Application 4

Realignment Readiness Check

Determine whether evolution is needed and why.

  • Trigger
  • Evidence
  • What must remain
  • What must evolve
  • Decision
Application 5

Keep-Change-Stop-Start Plan

Protect identity while correcting misalignment.

  • Keep
  • Change
  • Stop
  • Start
  • Reason
Application 6

90-Day Marketing and Realignment Plan

Sequence internal correction before external promotion.

  • Phase
  • Internal action
  • External action
  • Owner
  • Success measure
Required final deliverable

Marketing and Brand Realignment Audit

A structured comparison of what the brand says, shows, does, and delivers, plus a 90-day plan to strengthen the foundation and realign marketing.

Submission standard

  • Specific evidence and examples
  • Clear action priorities
  • Assigned ownership or personal accountability
  • Due dates and success measures
  • Submitted before certificate issuance
Applied scenario

Real-world decision practice

A business plans a major rebrand because sales are slowing. Customer feedback shows inconsistent service, unclear promises, and delivery delays. Determine what must be corrected internally, what should remain in the identity, and what marketing should wait until later.

Signature of Toni E. Washington-ShinnIndividual Course 7 Certificate3 professional training hours · 70% passing requirement
Assessment and certificate

Clear requirements. Verifiable completion.

10 Questions

Objective and scenario-based questions aligned to the stated outcomes.

70% to Pass

A learner must answer at least seven of ten questions correctly.

Deliverable Required

The practical application must be completed and submitted.

Signed Certificate

The certificate includes course title, approved hours, date, certificate ID, and Toni’s signature.

PreviousCourse 6
CurrentCourse 7 of 8
NextCourse 8

Marketing Cannot Save What Behavior Breaks.

Course 7 helps brands strengthen the foundation, align marketing with reality, and approach rebranding as realignment rather than a makeover.

Enroll in Course 7 - $97Team Delivery