Leadership Alignment Checklist
Evaluate whether leadership behavior supports the organization’s stated values and brand promise.
Model
□ I practice the standards I communicate.
□ My response under pressure reflects our values.
□ I address my own mistakes transparently.
Communicate
□ Expectations are specific and observable.
□ Staff understand why the standards matter.
□ Important information reaches the right people.
Coach
□ Feedback is timely, respectful, and actionable.
□ Strong behavior is recognized.
□ Repeated issues lead to documented follow-through.
Protect the Culture
□ Values guide decisions, even when inconvenient.
□ High performance does not excuse harmful behavior.
□ The same standards apply across roles and relationships.
Leadership action plan
The behavior I need to model more consistently:
The conversation I need to have:
The system or routine that will support accountability:
© 2026 The Brand Is Behavior Academy™. For individual and internal organizational use. Do not resell, rebrand, or redistribute without written permission.
