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Team Discussion Guide

Lead a focused conversation about brand promises, culture, accountability, and daily behavior.

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Opening question

What do we want people to say about how they feel after interacting with us?

Discussion prompts

  1. What does our public brand promise?
  2. Where do our daily behaviors support that promise?
  3. Where do people receive an inconsistent experience?
  4. What behavior do leaders model well?
  5. What behavior have we allowed to become part of the culture?
  6. Which touchpoint causes the most frustration or loss of trust?
  7. What would Reliable, Ethical, Aligned, and Lived behavior look like in that moment?

Team commitment

One behavior we will start:

One behavior we will stop:

One behavior we will strengthen:

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